Privacy Policy

RainSoft of the Wiregrass — R&M Clearwater and Air Inc, Enterprise, Alabama

Privacy Policy

Last updated: March 4, 2026

1. Introduction

RainSoft of the Wiregrass ("we," "our," or "us") operates the website rainsoftgulfcoast.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services.

2. Information We Collect

Information You Provide

  • Name, email address, phone number, and postal/zip code when you request a water test or submit a contact form
  • Information shared through our AI chat assistant
  • Any other information you voluntarily provide to us

    • Information Collected Automatically

  • IP address and approximate geolocation (city, region, country)
  • Browser type, operating system, and device information
  • Pages visited, time spent on pages, and referring URLs
  • Screen resolution and language preferences
  • UTM campaign parameters from marketing links

    • 3. How We Use Your Information

  • To respond to your inquiries and schedule water testing appointments
  • To provide you with information about our water treatment products and services
  • To analyze website traffic and improve our website experience
  • To personalize content based on your location and interests
  • To send marketing communications (only with your consent)
  • To comply with legal obligations

    • 4. Cookies and Tracking Technologies

    We use the following tracking technologies:

  • Google Analytics (G-QS0LL0MKGY): We use Google Analytics to understand how visitors interact with our website. This service collects data such as pages visited, session duration, and traffic sources. You can opt out using our cookie consent banner or by installing the Google Analytics Opt-Out Browser Add-on.
  • Essential cookies: Required for basic website functionality such as remembering your cookie preferences.
  • Visitor tracking: We collect anonymized visitor data to improve our services and understand our audience.

    • You can manage your cookie preferences at any time by clearing your browser cookies. If you decline cookies, Google Analytics tracking will be disabled for your session.

    5. AI Chat Assistant

    Our website features an AI-powered chat assistant that can answer questions about water quality and our products. If you provide personal information (name, email, phone, zip code) during a chat conversation, this information may be saved as a lead in our system to follow up on your inquiry.

    6. SMS / Text Messaging

    By opting in through our website forms, you consent to receive recurring SMS text messages from R&M Clearwater and Air Inc (DBA RainSoft of the Wiregrass) at the phone number you provide. Messages may include:

  • Appointment confirmations and reminders
  • Follow-up communications related to your water test request
  • Service updates and promotional offers
  • Customer care communications

    • Important details about our SMS program:

  • Message frequency varies (up to 10 messages per month).
  • Message and data rates may apply. Check your carrier plan for details.
  • Reply STOP to cancel and stop receiving messages at any time.
  • Reply HELP for help or contact us at (334) 308-2782.
  • Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and all major US carriers.

    • Consent to receive SMS text messages is not a condition of purchase or service. You may opt out at any time by replying STOP to any message you receive.

    No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties under any circumstances.

    Your phone number will not be shared or sold. It is used solely by R&M Clearwater and Air Inc (DBA RainSoft of the Wiregrass) for its own water treatment services. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    Carriers are not liable for any delayed or undelivered messages.

    For questions about our SMS program, contact us at (334) 308-2782 or rainsoft@rainsoftse.com.

    7. Data Use

    We do not sell your personal information. Your data is used solely by R&M Clearwater and Air Inc (DBA RainSoft of the Wiregrass) for its own water treatment services, website operations, and legal compliance.

    8. Data Security

    We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (SSL/TLS), secure database storage, and access controls. However, no method of electronic transmission or storage is 100% secure.

    9. Your Rights

    Depending on your location, you may have the following rights:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Opt out of cookies and tracking (via our cookie consent banner)

    • To exercise these rights, contact us at rainsoft@rainsoftse.com or call (334) 308-2782.

    10. California Privacy Rights (CCPA)

    If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your information. We do not sell personal information.

    11. Children's Privacy

    Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a new "Last updated" date.

    13. Contact Us

    If you have questions about this Privacy Policy, contact us at:

    RainSoft of the Wiregrass 1112 Geneva Hwy Enterprise, AL 36330 Phone: (334) 308-2782 Email: rainsoft@rainsoftse.com